This book is about a Master Digital Marketer, which he says is called a Ninja. If you want to get the big picture of digital marketing or online marketing, this book is for you. This book will help you to understand more of what you are doing in your websites.
Here is a quote I like from the book: “The digital marketer is responsible for generating strategies, gathering assets, building the campaign funnels, overseeing execution, optimization, and ensuring the company sees positive ROI.” (Return on Investment) This is obviously meant for a large company, but you can glean wisdom from it for your websites.
Part 7: From Plan to Execution. This gives you an overall marketing plan from start to finish.
Part 8: Social Media as Part of the Online Strategy. Besides the normal social media, there are hundreds more platforms to link to. Which one you use is dependent on which type of audience you want to reach. LinkedIn is great for reaching business people.
Part 9: Content Marketing. Blog posts that tell a story get the reader involved and takes them on a journey. They become invested in your product and are more likely to click the Call to Action button to buy your product.
Part 10: Mobile Apps. Worth a look at because people are so attached to their mobile phones.
Part 11: Aiming for Growth. This chapter is worth the whole book. We all want growth when we have online businesses.
If you have an online business and are looking for some out of the box advice, this is a good book with which to supplement your education. Enjoy!